When a potential customer wants to know what a particular band sounds like, they usually ask the agent for a demo. or perhaps a chance to see the band in action. I enjoyed matching the potential customer with the bands. The bands would either send me a demo. cd of their own or a list of where they were playing so that they could be seen. Later on they had their own websites, but at the time I started doing the agency, it was mostly on demos.
As I got further into the agency running I would take samples of their cd's from their demos and put them on the website. That was fun to do.
I always tried to go and see the bands myself and very often I took a video of them so that I could use some of it for agency purposes. At the time (1990's) I only had a large video camera, which got heavy to hold after a while. These days all that is so much easier. I now have a small hand-held video camera, which looks like a phone. I can use the videos straight onto my computer, You-tube or wherever. YouTube didn't exist then.
One of the bands which was busy on the local circuit had a singer who I got to know well. He was one of the 'good' band members. He always called me back when he picked up my answer phone messages and always turned up to gigs at the right time. They were reliable. Reliable is a word much prized by entertainment agencies. It's no good doing all the work to get a band for a customer, only to find at the last minute that they can't find the venue or they turn up late. After a few times of being let down, I kept a band in reserve. This seemed a good idea and I called upon it once or twice.
The singer I'm talking about, I shall call A. He told me that the band had made a record (CD) with a well-known record company, only to find that it was going to be released in Japan, but not here, not for a while anyway. This was disappointing for the band naturally. We were entering the time of Indie Bands, Indie Record Labels and it was a whole new time.
We decided to set up a record label, YEAH Isn't that exciting. I'll tell you about that as we go along, but for now I'll stay with the agency.
The website was getting more and more hits and often got first placing on Google. That would be very hard to achieve these days!
I found I could see who was visiting the website and get statistics, which were very revealing. From doing that I could see a trend. I began to keep records of the statistics and published them on the site so folk could see.
At around this point I felt that I was doing a lot of work!!! Most of it was in the evenings because I was still doing my day job. It took time to prepare the handouts and keep the website current. I didn't charge the bands for advertising on my website. That would be illegal. I still think that was unfair but it's just the way it is. As it happened they were getting free advertising on a website that was receiving an awful lot of hits, much more than they could hope to get on their own websites.
The way I earned my money was on commission for a sale. Even then sometimes the bands were reluctant to share their earnings. I took 10%. Most agents took 15%. I'm not sure what it is nowadays. I think that with everyone using the Internet so much, there is not much place for agents at all. Perhaps they specialise. I kept only to music, no stripagrams, no jugglers or magicians although later on I did give their names out through other agencies.
to be continued ...
to be continued ...